10/2/2023 0 Comments Victoria secret customer service![]() “You went inside and it was like a boudoir … velvety and lush velvet curtains and all this–and I remember walking out of there like, What the hell is he thinking?” Peterson said.Īt the time, there were few options for sexy, affordable lingerie. ![]() Lee Peterson, executive vice president at retail consultancy WD Partners, remembers visiting one of the first Victoria’s Secret stores in San Francisco just after the purchase. A handful of stores later, in 1982, Wexner bought Victoria’s Secret for L Brands (known then as The Limited Inc.) for $1 million. In 1977, a businessman named Roy Raymond opened the first Victoria’s Secret store after feeling awkward buying lingerie for his wife in a department store. “Their whole mentality of this girl seems a little bit outdated,” said one former employee who worked on the brand’s catalog in the early 2010s and who, like others interviewed for this story, requested anonymity for fear of career repercussions, “especially in today’s climate where women have so much more of a voice and we don’t want to be seen as sex symbols.” Former employees say that some internally have questioned the brand’s devotion to Razek’s view of “sexy” for years, even before profits started slipping. But while what you see on TV may reflect the vision of the men in charge, it’s not necessarily one shared across the company. 2, the event will likely look pretty much as it always has–like the unchanging Victoria. So when ABC airs this year’s Victoria’s Secret Fashion Show on Dec. (Razek later apologized for the comments and said the brand is open to casting transgender models.) Well, why not? Because the show is a fantasy.” Razek also said the brand had “looked at putting a plus-size model in the show” but always decided against it. Backlash was swift in November after Razek, asked by Vogue about casting transgender models in the fashion show, said, “Shouldn’t you have transsexuals in the show? No. ![]() Wexner, 81, has remained at the helm for decades, and L Brands’ chief marketing officer, Ed Razek, 70, continues to be the key figure shaping the brand’s image, even after recent comments brought a cascade of negative attention to the company. “I do wonder, Do they see the potential for Victoria’s Secret to evolve at all away from just pure sexy?” “Everything I’ve read that Les has said–and I’m assuming he’s stuck by this–is he stands by his brand and what’s sexy and that’s what his customer wants,” she said. Roxanne Meyer, retail analyst at MKM Partners, calls L Brands founder and CEO Les Wexner a “visionary” but questions if he’s setting up his company for future success. In an Instagram post in October, the model Robyn Lawley called for a boycott of the brand’s fashion show until Victoria’s Secret “commits to representing ALL women on stage.” Meanwhile, Rihanna has drawn an explicit contrast between their brand and hers: “I’m not built like a Victoria’s Secret girl,” she told Vogue in a profile touting the launch of Savage X Fenty. (Victoria’s Secret declined to comment on a detailed list of questions from TIME.) But as brands like Aerie, ThirdLove and Rihanna’s Savage X Fenty move into the market, capitalizing on the sex appeal of all body types, Victoria’s Secret finds itself an odd fit for lingerie’s new feminist era. Of course, plenty are still interested in push-up bras and would love to have the abs of an Angel, and L Brands is hardly the only brick-and-mortar retailer to face headwinds in the era of online shopping. Perhaps the most important factor in this decline is the reality that the company’s one-note definition of sexy is no longer shared by many American women.
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